Own A Napa was founded in 2016 by David Harmon, founder of wine.com. The pinot vineyard on Dave's property is chemical free and the grapes are harvested by hand exclusively at night when the juice chemistry is more stable. The winery’s name reflects this practice and translates to "Carneros of the Night". Carneros della Notte is also the first producer to use a glow-in-the-dark wine label to further articulate the winery’s unique approach to pinot noir production.

Winemaking Philosophy

Quality Without Compromise - this is the central philosophy we follow to create fine, excellent quality wines.

Each year, David begins in the vineyard. Engaged in viticulture and hands-on farming, he commits himself to the vines throughout the growing season, doing labor-intensive management such as shoot positioning to insure proper fruit exposure, rigorous crop thinning, precise irrigation and timely harvest.

“I focus on preserving the flavors born in the vineyard. I spend more and more of my time walking the vine rows — measuring, evaluating, tasting and planning the future of each individual lot.” - David Harmon

-David Harmon

Before David Harmon founded and sold the famed wine.com website, he had a colorful past right out of a reality TV show. His animated life is filled with anecdotal stories that captivate his customers at his rustic, but intriguing winery, Carneros della Notte (Carneros of the Night). Harmon tells tantalizing true tales, from when he was Robert Mondavi’s first chauffeur, to flying helicopters for the Indianapolis Colts, or working on movies like Thelma and Louise, Black Rain and Basic Instinct or working with the latest pop or rap star.